According to a study, social media is proving to be a successful tool in recruiting and hiring new employees. Even before you start recruiting new talent on social media sites, your company should have a clear understanding of social media, how it can benefit your organization and the best recruitment strategies to implement. It is essential to map out your company's strategies to focus your recruitment brand and run a successful hiring campaign.
Search for Talent
A company or organization that stays proactive in searching for new talent can incorporate social media sites into their existing recruiting strategies. One strategy is to use LinkedIn, a professional social network, to search and browse for talented individuals that meet your company's hiring requirements. LinkedIn offers three premium talent search services for recruiters, which range from $50 to $500 a month. Each premium level allows you to search for candidates, see the candidate's detailed references and get alerts when new job candidates meet your hiring criteria.
Post Job Ads on LinkedIn
Another method to acquire new talent is to post jobs on different social networking sites. Again, LinkedIn can be a helpful site in getting your job ad in front of the right audience. Job seekers on LinkedIn can refine their job search criteria to narrow in on the best jobs that fit their background, education and experience. As well, the site recommends new jobs to qualifying job seekers, where those individuals are emailed a weekly jobs bulletin. When posting a job ad, be as specific as possible in what requirements the job applicant must meet as well as realistic expectations of what the job duties are.
Facebook Business Page
Facebook is the largest social network in the world, boasting over 1 billion users as of first quarter of 2013. Your company or organization should have a Facebook business page to help increase awareness about your business, its products or services, and also to broadcast updates about job openings. The page won't be filled entirely with job ad listings, but you can use to reach new talent. Users who "Like" the page end up receiving updates in their news stream. For example, if you have over 50,000 fans, then when you publish a link to a job opening, you push that notification out to 50,000 people, one of who might be your next qualified employee.
Twitter Recruiting Account
Another strategy that your company can use, especially if you're a large corporation with many job openings, is to create a separate Twitter account for posting links to job openings on your business site. Every job-related tweet should contain the "#job" , so you can attract the most people to your opening. Job seekers who use Twitter commonly search under the "#job" to find the latest job opportunities. You can also use other hashtags that are appropriate for the job. For example, if you're looking for engineers, then append the "#engineer" to the end of the message. These Twitter strategies apply for every job listing you post, regardless if its on a dedicated Twitter recruiting account or your company's main Twitter profile.